Without digital analytics tools, the web will not be complete. Those are the means of measurement and analysis that will help us to better understand the web. Since the invention of the web, stakeholders and professionals in the web business are constantly looking for ways to […]

When it comes to evaluating the performance of an eCommerce website metrics (with Google Analytics), most people tend to focus the majority of their attention towards the conversions and number of orders, no interesting engagement and website metrics here. When it comes to SaaS, of course, […]

Before digging into a Bounce rate vs Exit rate Use Cases approach let’s see how Google define both of those web analytics terms. A bounce rate definition by Google : Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting […]